• Design
  • Anther // Brand Visual Identity
  • Fierce Iron Brew // Brand Visual Identity
  • Fierce Core Range // Brand Visual Identity
  • Fierce Ltd Ed // Packaging Design
  • Fierce Social Channels // Graphics
  • Fierce Social Channels // Art Direction & Video Editing
  • BlaQ & Soul // Logo Design
  • PWP // Brand Visual Identity
  • Drygate Core Range // Brand Visual Identity
  • Drygate Small Batch // Packaging Design
  • Fat Pigeon // Brand Visual Identity
  • BrewDog Small Batch // Packaging Design
  • Illustration
  • Writing
  • Do Androids Dream of Electric Pints?
Contact
Bio
Rob MacKay
  • Design
  • Anther // Brand Visual Identity
  • Fierce Iron Brew // Brand Visual Identity
  • Fierce Core Range // Brand Visual Identity
  • Fierce Ltd Ed // Packaging Design
  • Fierce Social Channels // Graphics
  • Fierce Social Channels // Art Direction & Video Editing
  • BlaQ & Soul // Logo Design
  • PWP // Brand Visual Identity
  • Drygate Core Range // Brand Visual Identity
  • Drygate Small Batch // Packaging Design
  • Fat Pigeon // Brand Visual Identity
  • BrewDog Small Batch // Packaging Design
  • Illustration
  • Writing
  • Do Androids Dream of Electric Pints?
Contact
Bio

Do Androids Dream of Electric Pints?

A piece on the rise of generative AI software within the context of the beer industry.
Silver medal, British Guild of Beer Writers Awards 2024
First published in Pellicle, June 5th 2024
Illustrations by Adam Menzies
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